Music Artists
How do they make money from music videos?
YouTube
YouTube is one of the main platforms which music artists now
use to make profit from their product. YouTube is a social media website and
one or is the most popular.
How does YouTube
works?
YouTube is formed as a social network data base for
uploading viewable videos which can be ranged from different genres and styles.
It first had started off as being a data base for videos that friends and
family could share.
Now it has become a social network for users to like
favourite and subscribe to certain videos & channels, which they can
support. The channels can display a various amount of videos which one
individual has uploaded, the individuals are known as 'You Tubers'.
For each
subscriber they get can popularize their channel, this means that if they are
able to have a certain amount of audience they can make money of their video’s
from corporations paying them to advertise their products on the user’s channel
& videos.
Its main use has now developed into an online advertiser by
different sorts of corporations.
YouTube now works from the business side of things. The
statics of a video, ‘views’. From receiving the more views gives opportunity to
your channel on making money from it. YouTube is all about advertisement, just
like any other social media corporation in modern day, its all media and
marketing. If you receive a high amount of views, different corporations would
contact you to be able to advertise their products on an individual video of
yours or even more.
This is one of the main factors of how a music artist makes
money from using YouTube as a platform for their product.
YouTube – Views = Popularity = Advertisement.
Purpose to promote
their music
For an artist they would need to predict the views for their
video in order to allow corporations to pay them for advertising their products
through the artist’s video.
Depending on the audience of the artist, the
corporation would research on the audience and provide a target audience for
the product to see if the product would appeal to them.
Social Networks – Twitter/Facebook
Music artists also use other social network sites including
Facebook, Twitter and Instergram etc. This is to share their news and promote
their product by implementing it onto other people’s newswires.
From promoting their product onto twitter or any other
social media it would be shared to their fans, spreading it around to all their
contacts which would spread around like wild fire.
Music artists are now given more opportunities chances to
become successful, because of the modern day. The world is now globally
connected, from the use of social media. Social media allows different types of
careers to embark on more possibilities, because of the world being connected;
it is now easier to promote whatever you aspiring to achieve, just from
uploading different materials.
Not only music artists can make money from social media, but
from selling their product through downloads from iTunes or other conglomerates.
Although in time of day music can be stolen from burning tracks illegally and
downloading them without purchasing the product.
This is why music artists don’t
just rely on selling copies of their product. Instead they do use YouTube and
for that reason, for a fan to find the official music video of the song, it is free
for them to use; so that for the artist they would only make money from
corporations advertising through the video, its collaboration.
Speaking of collaboration, music artists now immerge into an
advertisement segment in media. For that reason music artists now collaborate
with other media sectors or corporations by creating a ‘synergy’.
Synergy
A synergy is two conglomerates working as one to get the
best result from the outcome, for instance ‘Sky fall - James Bond film’ had
co-operated with the song Artist ‘Adele’ with her song ‘Sky fall’. This was collaboration
in partnership to advertise both sides to get good marketing. And this occasionally
works; in fact that synergy was one of the biggest successes.
There is quiet frequently a lot of opportunities for song
artists in this day and age it has changed the concept of a music artist and
has pushed forward a global market for them. Although they do also make the
most of their money, the old fashioned way, concerts. Music artists would make
the majority of their money from concerts because of the amounts of money paid
for a ticket to watch them, although they would need to be very popular. The
more popular they are the more the price goes up for a ticket.
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